Why LinkedIn Is Brilliant for Small Business Marketing

LinkedIn should be a part of your small business marketingAs a social platform, LinkedIn takes it lumps.  There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on.  But, ignoring LinkedIn in your small business marketing strategy is folly.  If your business sells to other businesses LinkedIn is a great place to be.  If you market to consumers, LinkedIn has over 300 million users.

This infographic by http://www.smeinsider.com/  highlights some numbers that show how attractive LinkedIn is and why it should be included in your marketing system.

You can begin conversations in groups, share content, write and share articles, have a detailed profile, etc.  Your efforts can bring traffic to your digital properties, lead to conversations, create leads and so on.  These connections aren’t random, they are people who have likely seen your profile and read your contributions and have chosen to communicate with you.  While the numbers may not be as high as other social platforms, the people on LinkedIn are much more focused and likely to be good leads.

Do you use LinkedIn?  What works best for you?

I’ve collected a list of my favorite tools and platforms for marketing.  Grab a FREE copy here now – click here to download instantly.

Why LinkedIn is so good for small business marketing

Grab a free copy of the list we made of the best marketing tools!

Fast Five Video – Fast Copywriting That Anybody Can Do

Fast Copywriting for Small Business Owners

Copywriting seems to be a four letter word for many business owners.  It is impossible to do well yourself and hard to afford the services of a pro.  Not so.  In this Fast Five Video, I cover a simple and effective flow you can use to create copywriting that speaks to your ideal market in […]

Continue reading...

Fast Five Video – How to Talk About Your Business

Marketing is a Dialog

How often do you talk about your business?  What kind of response do you get?  There is a simple way to talk about your business and what you do that will help you.  It also helps those that are talking to you. In this Fast Five with The Cogent Coach Video, I talk about the […]

Continue reading...

Fast Five Video – What is a Marketing System and Tools to Use

Fast Five Video from the Cogent Coach

In this Fast Five Video, I cover what a marketing system is and what tools can be used to build one.  I walk through the three part flow of a marketing system along with the types of tools that help with automation, cost savings and higher conversions.  Then I cover a range of specific tools […]

Continue reading...

3 Ways to Grow Your Leads and Grab Tons of Customers

Tools for Marketing

There is nothing more exciting for a business owner than to realize you can attract leads and customers reliably.  The stress falls away, you can plan for growth and you can help more people with your products or services.  Life is much better when you don’t have to struggle for leads, reinvent the wheel every […]

Continue reading...

Marketing Storytelling in the Age of Digital ADD

Talk to the hand - Digital ADD and marketing storytelling

Storytelling is how we prefer to hear marketing information.  It lets us envision ourselves in the situation and determine if a solution is for us.  It’s far more interesting as well! In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our […]

Continue reading...