Cogent Business Boost System
Total Business Transformation Program To Launch Your Business To New Heights!
Grow your bottom line by 40% in the next year!
From: Michael Nelson, Washington DC
To: Small Business Owners, Entrepreneurs, and Home-Based Business Owners
Regardless of whether you're a new business owner just launching your first business or an experienced business owner, time and money are important. If your business isn't producing the revenue and giving you the time to enjoy the life you deserve, its not doing its job!
If stress is ever-present, your business isn't the dream you'd hoped it would be.
Just consider the many parts that you have to take into account:
- Do you design a website or outsource it and what should it do for your company?
- What value do you bring to your customers? What problems keep them up and night and how do you solve them?
- How do you turn strangers into prospects, prospects into customers, and customers into repeat customers?
- When do you hire or outsource to get help and in what areas?
- Where do you market, what is your message, how do you track results?
With all of these issues to consider, unless you are an experienced business person, you are likely frustrated with your results. You may not even have an idea of the potential results you could be receiving with a well-functioning business and marketing program.
Are you working 60-90 hours a week just trying to stay on top of what's going on now, much less considering how to grow?
Your business is an extension of your desires; to be your own boss, to deliver your service in the way you know it will benefit people, to make a difference, to support your family, to fund your vacations, etc.
So you have the "solution" for your customers, can they find you?
But, marketing is a challenge. Its so easy to reach millions of people through the media we have available to us, but its much harder to know where to spend your time and money.
Where will your customers see or hear your message? What language will make them take action and purchase from you? What will drive them away? How do you begin to research the options available to you?
Marketing is a challenging part of business and too often business owners suffer from the "feast or famine" cycle where they have too much business followed by not enough business. Both situations are stressful and not ideal, so how do you use your marketing to create a steady and predictable flow?
Is your business model supporting your goals?
But, how does your business deliver value to your customers and how does it make money?
For that matter, who exactly are your customers? "Everybody" isn't an answer - you need to know exactly who benefits from what you sell and what problems you solve for them.
How do you reach them, who are your partners, what resources do you need, how much do you charge, how do you work with your suppliers, how much profit should you expect? These are essential questions that you need answer for. Not a gut feeling, but solid answers that you can prove or disprove and test and refine.
Your business model is critical to your success and can't be left to chance or it won't help you reach your goals.
Are you prepared for success or are you hoping to be surprised by it?
Our system is designed to walk you through a progression of steps that will create a solid foundation for your business and then create the marketing necessary to fill your business consistently.
You'll receive a module weekly for 12 weeks and you will begin to "own" your success.
The modules will be a mixture of videos, text, audio, etc. depending upon the phase.
The Three Phases of Success
Step 1: Defining Your Goals and Being Clear About What You Want To Accomplish Through Your Business (2 Weeks):
You'll be presented with a framework to structure your goals which will enable you to consistently create your goals and measure your progress as you work toward your goals.
You'll create three foundation documents for your business that are functional and grounded instead of theoretical and ignored. Your Mission Statement, Vision Statement, and Value Statement will be used in your business and marketing and they will reflect you and your beliefs.
You'll also create a back of the napkin business model to begin creating the marriage between your goals and your strategy.
The work in the first two weeks will guide the rest of the course as well as your business trajectory - this is your foundation.
Step 2: Building and Testing Your Strategy & Business Model (4 weeks):
You will learn the purpose of a business model and the definition of its nine component parts and how they build upon the foundation you established in Step 1.
Utilizing the template provided, you'll create a high level business model. Then you'll dive in and define the details that make the business model come to life.
When your model is complete, you'll learn how to identify and define the assumptions inherent in your model. These assumptions will be turned into hypotheses and tests designed to prove them.
Your tests will also provide you with loads of information on your customers, which will be an asset when you move into marketing.
Lastly, you'll make a final revision of your business model incorporating what you've learned in testing to make sure that you have a proven model that will deliver results.
This model and method can be used on products or services or across your entire business and will be a powerful tool for you to use in the future as you develop and release new products and services.
Step 3: Marketing and Growth (6 weeks):
The best business model in the world is useless without customers. The best business in the world that can't handle its load of customers is in trouble. You'll learn how to solve both problems in this step.
You'll receive a 20+ page marketing plan template to start with. This template will become the go-to document in your business as its designed to incorporate strategy, goals, gaps, measurement, budgeting, etc. along with the marketing initiatives. You'll also record your results here so that future marketing can build on past successes and you never reinvent the wheel. Your plan will tell you exactly what you should be doing and the results you should be seeing every step of the way.
Then you'll learn about setting up a scalable sales funnel and sales process that helps you take people through the stranger to prospect to customer to repeat customer cycle. If marketing is designed to bring in prospects, your sales process is designed to make the prospects customers and to stay in touch with them. I'll provide you with a fully functional sales funnel and process that you will customize to make your own.
You'll learn to research the correct key words for your business that will help you with online marketing. Normally online marketing companies will charge you at least $1,000 to do this, you'll learn how to do it yourself.
You'll then learn to optimize your website for your business, location, and key words to make it work with your marketing and sales funnel and attract qualified prospects to your business.
Now that you have your sales process and web site ready, you'll learn online marketing techniques to begin capturing more business. You'll be guided through setting up your Google+ Local site and other local search sites that offer free pages. This will integrate with the blog that you'll learn to set up and link and you'll learn how to automate this process as well.
Then you'll be taken through the process of integrating Facebook into your marketing, from setting up a Fan Page through advertising. You'll also learn more about other social media services that can help you create a "buzz" about your business and offerings and keep you in front of your prospects and clients.
All of these techniques you'll learn to apply will work locally if you're a location-based firm as well as across the globe if you offer your services world wide.
By the end of step three, you'll have a pipeline of customers that will be filling your proven business model and helping you reach your business and personal goals!
When You Order This Program, You Can Expect:
2. Delivery of your first module within 24 hours of order.
3. A new module will be sent to you weekly as you work through course.
4. You can expect your business to begin to feel organized, directed, and start seeing it grow!
Bottom line…you can expect your business to grow and that growth to be sustained!
Many of you have been asking me for a program like this for quite some time, and I'm THRILLED to finally be able to work directly with you to create a non-stop marketing machine for your business. My coaching clients have been raving about the impact of this program for ages, but this is the first time I've offered it as a stand-alone service.
So tell me…are you ready to finally put your business to work for you? Is it time to turn your business into a revenue producing machine that never quits?
Then click on the link below, and get started today!
I have a feeling your ready...
P.S. I really want you to succeed, so I'm going to give you a jump start when you buy this system. I'm going to send you the Cogent Small Business Strategy Guide, which is a 50+ page handbook on setting strategic goals, building an organization, and marketing. This normally sells in the success store for $27, but its yours free with the program. You keep the handbook no matter what as my gift to you.
P.P.S. To jump start your online marketing, I'm also going to throw in my Facebook Timeline For Small Business guide. This 40 page guide walks you step-by-step through the process of setting up a business page on Facebook and using it to gain customers. This is a $27 value and its yours free when you buy the program!
P.P.P.S As I wrote above, act fast to secure this price (50% off of normal) and you'll also get 5 incredible bonuses…
Try My System for 50% Off and Get Five Free Bonuses.
If the 50% discount isn't enough to have you and your business heading to my half off website, these FIVE free gifts will surely do the trick.
*Bonus 1: 1 Hour Consultation With Me After The First Month! Business Goals & Strategy Session
This consultation will ensure your goals are in place and fit with your plans and ensure your business model is going to reach your goals.
*Bonus 2: Free Small Business Guide To Facebook (40+ pages)
This manual will help you take advantage of one of the most effective places to market your business!
*Bonus 3: 1 Hour Free Consultation With Me After The Second Month! Marketing & Strategy Plan Session
This consultation will make sure you are on track with your marketing plan and help you craft the plan that perfectly fits your business model and accelerates your success!
*Bonus 4: The Cogent Small Business Strategy Handbook (40+ pages)
I personally wrote this book to help business owners understand how to plan strategy in a repeatable manner that produces results immediately!
*Bonus 5: A Local Online Marketing Review / Audit Consultation!
In this bonus session I will evaluate your current local online marketing performance and provide actionable steps to take that will see your marketing draw customers to your business like flies to a light!
WHEW! That's a lot of goodies...and you get it all FREE when you try my entire system for 50% off.
My Personal "100% Delighted" Guarantee!
If for any reason the "Cogent Business Building System" doesn't meet your expectations, I want to make sure you end up happy. If you let us know within 30 days of your purchase about your situation, we'll give you an equal CREDIT to use on any product in my online Success Store.
Please note since the "Cogent Business Building System" is a completely digital program, no refunds can be granted. But again, we are happy to offer you a full credit toward any other program!
Make sure you include your email address as you check out so that I can begin delivering your modules to you!
Cogent Business Boost System
If you prefer an installment plan, pay in 3 easy payments of $149.00
Cogent Business Boost System