Cogent Search Engine Optimization Program ©
Create an Enduring And Inexpensive Marketing Machine That Works Around the Clock
"You've Already Got a Website…Why Not Use it to Generate Leads, Clients, and Customers for Your Business 24-7? Turn Your Website Into a Continuously Working Marketing Machine"
Use this powerful program, designed and used by the Cogent Coach, Michael Nelson, and transform your EXISTING website into the marketing machine you NEED that DELIVERS RESULTS non-stop.
Wednesday 10:30am
From: Cogent Coach Michael Nelson, Washington DC
To: Small Business Owners, Entrepreneurs, and Home-Based Business Owners
Regardless of whether you're a business owner just launching your first website or an experienced online business owner, your website should deliver results to you 24-7, every day of the year, helping you build relationships and SELLing your business.
If your website isn't working around the clock to engage, inform and sell to your customers, its not doing its job!
Just consider the many parts that you have to take into account:
- Do you do the graphic and layout work yourself or hire a designer.
- Is your copywriting up to snuff or do you have to outsource the writing?
- How do you track the performance and which components might be sabotaging your results?
- How much should you budget to create your website and how much do you expect to earn in return?
- How does your website fit in to your overall marketing efforts?
With all of these issues to consider, unless you are experienced with internet marketing you are likely frustrated with your results. You may not even have an idea of the potential results you could be receiving with a well-functioning website and SEO (Search Engine Optimization) program.
Are your visitors captivated by your website and engaged with you or converting into customers?
Your website is far more than an extension of your business card. For instance, a badly designed or frustrating website can actually drive business away (24/7…)
So You Built It…Did They Come?
If you built it yourself, you probably don't have the time, interest, or knowledge to make the improvements or updates that might change your results.
If you paid to have it designed, you may not be able to afford to have it done again or may not be able to get the same designer to make updates. They may also only know how to make the websites, but not know anything about marketing.
If you're not getting the results you want and you don't update, you've found the primary reason.
That said, what if you are spending time and resources to update your website?
Or, Do They Come, Browse, and Leave Without Buying?
If this is you, studies suggest you're probably pulling in 3X more traffic than your competitors who aren't refreshing their websites. You're ahead of the crowd if this is the case.
Now, for the next hurdle…are you CONVERTING your visitors into prospects who take ACTION? If not, then you're even worse off because you've put additional work into your website, but aren't seeing improved results!
How frustrating!
So, what's up?
If you're bringing in a lot of visitors, but not producing results, then you're probably not engaging your prospects and building a relationship with them. In Dan Ariely's book "Predictably Irrational" he studies human decision-making and finds that rather than rationally predictable, its driven by emotions and relationships.
The content you add to your site has to be engaging, personal, and relationship-building. If you add content that isn't, you're driving prospects away.
Your website must nurture a genuine relationship with your prospects and clients and then help guide them to make decisions about your products and services.
If you skip the relationship-building, you're likely missing out on a lot of sales.
Here is the REAL Secret To Having a PROFITABLE Website...
Your content must be personal. I'm not suggesting you talk about your innermost secrets, but personal in a way that the readers feel like you're writing to them, talking about issues they have, offering solutions to their problems, emotionally vested in their success, etc.
You need a CALL TO ACTION on your website. After reading your content, what do you want the engaged visitor to do? If you don't suggest a reasonable course of action, they'll probably leave. Know if you'd like them to sign up to receive updates, join your newsletter, take advantage of a sale, etc. and suggest it in a clear, easy to see, and relevant manner.
TRAFFIC. You need to bring in prospects with whom you can engage with and build a relationship with.
All of these aspects need to work together to get your website producing results 24-7 for you.
Cogent Search Engine Optimization Program ©
Create an Enduring And Inexpensive Marketing Machine That Works Around the Clock
I've helped numerous websites to the front page of the search engine rankings, which drives traffic 24-7. I've also helped refine existing websites to take advantage of the increase in traffic by increasing relationships with prospects leading to increased conversion rates.
"In English" you say - your website will be be tweaked to convert visitors into customers while receiving dramatically increased numbers of visitors.
So, if you're ready to turn your website into a continuously-working money-generating lead machine, don't miss this opportunity to work directly with a business coach who puts business results ahead of the confusing "success statistics" that are pervasive in the internet marketing industry.
Step 1: Defining Your Goals and Being Clear About What You Want Your Website To Contribute To Your Business?
In this section, we'll work together to define what role your website will have in your overall business goals. We'll review your existing website to see how it performs in meeting those goals and make suggestions to help you meet your goals.
We'll develop a plan to determine the type of content you'll produce and share to help you begin building relationships with your website visitors. We may use blogs, newsletters, article pages, etc. and develop an update schedule.
We'll also establish a measurement plan so that you can see the progress being made in bringing visitors to your website and converting them into prospects.
Step 2: Fine-Tuning Your Website To Make It "Ready" To Be Found By The Search Engines
There are a number of ways that search engines find websites and present them to people searching the internet. We'll do a thorough review of your site and make sure you're optimized for the search engines.
This step alone will put you ahead of most other sites and prepare you to take advantage of the traffic we're going to drive to your site.
There are also many factors that can drive search engines away from your website and we'll ensure that you don't have any lurking on your site!
Step 3: Getting to the First Page of Google and Driving Traffic to Your Site
In many cases, we'll reuse content you've already created to help generate links to your site, which will raise your ranking.
We'll establish a Ranking Strategy based upon creating relevant content and keywords and using it in a variety of different ways to create a higher search engine ranking for your website.
How long will it take to see results? In some cases we've brought sites to the first page of Google in a week. In more competitive areas, it may take a few weeks. This competitive analysis is part of our strategy and will give you a good idea of the results you can expect and the sped at which you'll realize them.
One thing is certain, your visitors will be coming to your site because they are interested in your content. Too many internet marketing services don't pay attention to the business goals. They may use a number of tricks and techniques to drive lots of traffic to your website, but not the type of traffic that you are going to convert into clients. Our focus is on your business goals and integrating internet marketing into those goals.
When You Order This Program, You Can Expect:
1. A confirmation of purchase with my contact information and the process to schedule our first consultation session. In this session, we'll discuss your business goals and how your website can contribute to those goals. We'll also discuss what kind of traffic you'd like to attract to your website so we can immediately start working on analysis and campaign planning.
2. Email contact as we fine tune your marketing campaign and monitor the early stages.
3. A second consultation two weeks after the first. In this consultation we'll finalize the marketing campaign and set a content update schedule to engage your visitors and build relationships that turn them into prospects and then customers.
4. Continued email support throughout.
5. Weekly updates on ranking, actions, and behind-the-scenes data that will keep you informed of the results and your progress.
6. Monthly consultation calls for the second month and beyond.
Bottom line…you can expect your website to become a non-stop lead generation and sales machine for your business!
2. Email contact as we fine tune your marketing campaign and monitor the early stages.
3. A second consultation two weeks after the first. In this consultation we'll finalize the marketing campaign and set a content update schedule to engage your visitors and build relationships that turn them into prospects and then customers.
4. Continued email support throughout.
5. Weekly updates on ranking, actions, and behind-the-scenes data that will keep you informed of the results and your progress.
6. Monthly consultation calls for the second month and beyond.
Bottom line…you can expect your website to become a non-stop lead generation and sales machine for your business!
Many of you have been asking me for a program like this for quite some time, and I'm THRILLED to finally be able to work directly with you to create a non-stop marketing machine for your business. My coaching clients have been raving about the impact of this program for ages, but this is the first time I've offered it as a stand-alone service.
So tell me…are you ready to finally put your website to work for you? Is it time to turn your website into a around-the-clock marketing machine that never quits?
Then click on the link below, and get started today!
I have a feeling your ready...
My Personal "100% Delighted" Guarantee!
If for any reason the "Cogent SEO Program" doesn't meet your expectations, I want to make sure you end up happy. If you let us know within 30 days of your purchase about your situation, we'll give you an equal CREDIT to use on any product in my online Success Store.
Please note since the "Cogent SEO Program" is a completely digital program, no refunds can be granted. But again, we are happy to offer you a full credit toward any other program!
Click on the button below to order The "Cogent SEO Program". The program is a monthly service…the first month is: $1,500 and each subsequent month is $500. The program will run for four months in total. At the end of four months, we can discuss your successes and decide upon any further action.
Make sure you include your email address as you check out so that I can contact you to arrange our initial consultation session and begin creating your marketing machine.
Make sure you include your email address as you check out so that I can contact you to arrange our initial consultation session and begin creating your marketing machine.
You can be assured this online transaction is 100% secure and after your information is received you will get an electronic receipt within a few minutes.
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The Cogent Consulting Group
4222 Fortuna Center Plaza - # 155
Montclair, VA 22025
(877) 242-4812
