Free Custom Marketing Plan For Small Business Owners
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How You Can Generate Massive Additional Profits In Your Practice
AND
Get Two “Shameless Bribes” Valued At $547!


Dear Friend and Fellow Entrepreneur,

As you can see, I am offering a limited number of free customized business plans. Why have I done this? Actually for 3 reasons:

  1. I have something very important to tell you and I needed a powerful way to catch your attention.
  2. I have a FREE gift for you that will help you make a lot of money, so I thought the give away was appropriate.
  3. I want you to make money immediately!


Hi, I'm Michael Nelson, owner of The Cogent Consulting Group. I specialize in helping small business owners just like you get more clients and make more money than they ever thought possible in their businesses. In a minute I’m going to tell you how you can get your two “Shameless Bribes” valued at $547…

But first I want to ask you…

What is the biggest challenge, fear or frustration you face in your business? (Check all that apply. Be honest.)

  • You are tired of wasting your money on empty promises, ads and marketing that doesn’t work.
  • You make excellent money, but you’d like to do even better.
  • You’re concerned (maybe scared stiff) by what’s happening in the economy. You’re unsure of the future of your business.
  • You are worried about competition from other businesses dropping their prices while using internet marketing and stealing your customers.
  • You would be thrilled to do LESS work, especially LESS hard work and make MORE money.
  • You detest “cheapest price competition” and would prefer to promote your services differently.
  • You (and/or your staff) do an outstanding “technical” job of providing your services, but you need more of the knowledge, skills, savvy and expertise to properly market and manage what you do.
  • Your business creates too much stress for you and not enough joy. Your “Dreams” of business-ownership have become more of a “nightmare.”
  • You’re looking for more security in uncertain times and want to position yourself to be ready to take advantage of the economy when it improves.


If you answered “yes” to any of these questions, rest easy because you are not alone. These problems plague most dental practices. In this very special letter you’ll discover the answers.

Most Businesses Have Been Sold A “Bill Of Goods”


When it comes figuring out how to market their businesses and get more customers, most of the advice out there is flat out wrong. Some of it may have been true 20 years ago, but now it’s hopelessly out of date. In fact, you’ve probably succeeded to this point
in spite of much of the advice you’ve gotten from advertising reps, website builders, and industry “experts.”

There are a lot of struggling business. So the last thing you need right now is a bunch of re-hashed sales and advertising techniques that were only marginally successful 20 years ago, and sure as heck aren’t working now.

Exploding The Myth—Being Good is NOT Good Enough!

 
You know you do a good job running your business. You offer quality products, quality services, and you try to hire the best staff. On top of that, you’re honest with your customers and you never bait-and-switch them. And let’s face it: you really care about treating your customers right! You deserve to be making a lot of money…and if technical expertise, quality workmanship, honesty, and attention to detail were all that was needed to make all the money you wanted to, you’d already be doing it.
 
Here’s why even “good” businesses are struggling…

Even The Best Business In The World
Will Struggle And Suffer, Even Go Broke
Without A
SYSTEM That Generates A Steady Flow Of New, Good Customers (Especially in today’s market)

 
Yet business owners think that just because they have great skills and great products and great customer service that they will have success. That their practice will grow and they will make a lot of money. That people will beat a path to their door. I call this the
“build a better mousetrap” theory, and it’s totally false!

Exploding Your Profits
Is Not About How Much You Know About Business…
 
It’s About How much You Know About
Business & Marketing Systems!

 
The only way you are going to make a lot of money is if you can get the phone to ring continuously, and predictably, (in any market) with prospects who are willing to pay you top-dollar and not even THINK about shopping with your competitors. Your skill in the your business (by itself) WILL NOT do this. If you don’t combine your skills with the right kind of Business & Marketing Systems, your business will never make the kind of money you want or deserve.
 
The hard, cold fact of life is that the business owner who has learned the secrets of powerful, effective Business & Marketing Systems is the one who will always make the most money… regardless of their skills
 


I know this isn’t fair.


 
The businesses who provide the best products, and who are the best at customer service, and who honor their commitments should automatically make the most money. But they don’t.
 
People should beat a path to the door of the best practice. But they don’t.
 
People should only seek out the most highly skilled and ethical businesses, and happily pay top dollar. But they don’t.
 
People should REALIZE that all those sleazy, bait-and-switch “discount” offers have those super-low prices just to bamboozle customers so they can rip them off. But they don’t.
 
I wish the real world worked like that. But it doesn’t.
 
It’s not fair. But who said life is fair?
 
So I gotta give it to you straight. I think you are man or woman enough to take it.
 
You can either fight this fact and continue to struggle, or you can change—embrace this radically new concept and experience dramatic increases in your revenue. (By making this giant, mental paradigm shift, you’ll instantly gain an enormous competitive advantage over everybody else in your area. You’ll
Crush The Competition!)

With that in mind, I have two FREE gifts to help you dramatically increase your profits.

Shameless Bribe #1—Profit Maximizer Audit


I will come to your place of business (or over the phone if we're far apart) and perform a Profit Maximizer Audit. Here’s exactly what I’ll do:


      This is not a “one size fits all” plan, or a “money-is-no-object-so-throw-everything-at-it-including-the-kitchen-sink” plan. I understand and respect the fact that you’ll be investing your own money into implementing this plan, and I take that responsibility seriously. Therefore, strategies will be carefully selected for maximum impact, and custom tailored to fit your budget, timelines and goals.



      I usually charge $497 for the Profit Maximizer Audit, but until Friday, March 16th I am giving away 7 audits for FREE. This is a fantastic opportunity to get a detailed plan to increase your revenue. But I can only afford to do this for the first 7 businesses.



      No strings. No gimmicks.


      No cost. Zip. Nada. $0.00. Get the idea? And if doing the Profit Maximizer Audit is all you want me to do, that’s fine with me. You’ll get a detailed marketing plan to help you increase revenue and gain more customers.

      Of course, it won’t surprise you to learn that I hope you’ll hire me to implement your marketing plan, too. So I’ll include a written quotation with no obligation. Then, if you give me the go-ahead, I’ll get to work right away putting your plan in place.

      Shameless Bribe #2: A $50 Gift Certificate To Starbucks!

      If you decide to hire me, I will include a $50 gift certificate to Starbucks! This is just my way of welcoming you and saying “Thanks” for using my services.

      “I’m Interested, Michael. What Happens Next?”

      Fill out the form on this page (bottom or side) or email me at michael@thecogentcoach.com and we can schedule a time.



      I've already sent this offer out to my subscription list of small business owners and I’m only giving away 7 Profit
      Maximizer Audits. First come, first serve. To have the best chance of getting one of the 7 free audits, Sign Up Now!

      Fill out one of the request forms or email me at michael@thecogentcoach.com and secure your spot. I'll notify you if you were one of the first 7 to request the Profit Maximizer Audit and Free Marketing Plan.

      I’m looking forward to speaking with you and helping you make more money than you ever thought possible!

      Sincerely,



      Michael Nelson



      P.S. I’m giving away 7 Profit Maximizer Audits (a $497 value) for FREE! Plus a $50 gift certificate to Starbucks! I will notify you ASAP if you are one of the first seven and we'll schedule your audit and plan creation.

      P.P.S. These “shameless bribes” expire on Friday, March 16th or when all 7 audits are taken, whichever comes first.


      P.P.P.S. This letter has gone out to more than 200 businesses owners and is now posted on my web site. To insure you get one of the 7 free audits, don’t wait for me to call you. Instead, send me an email right now at michael@thecogentcoach.com!