Small Business
Marketing Essentials
With Danny Iny and Michael Nelson
I have a special guest for you this week. One of the leading small business experts in North America and I have a 30 minute conversation on keys to success. I was able to get Danny Iny of Firepole Marketing to share some of his genius and we recorded the audio to share with you. I'll also make the transcription available when its finished.
In the conversation, Danny shares the two keys he considers critical to beginning a successful business. These two essential steps are frequently missed by entrepreneurs and cause many unnecessary failures.
We also review pricing, which is a challenge for many service based companies and provide a method to give you upper and lower boundaries that are viable.
Danny also reviews his "chain of conversion" process to take people from strangers through repeat customers (the best kind).
Enjoy!
Click on the button below to listen now, or right click on the button to save the recording to your computer and listen to it at your convenience.
In the conversation, Danny shares the two keys he considers critical to beginning a successful business. These two essential steps are frequently missed by entrepreneurs and cause many unnecessary failures.
We also review pricing, which is a challenge for many service based companies and provide a method to give you upper and lower boundaries that are viable.
Danny also reviews his "chain of conversion" process to take people from strangers through repeat customers (the best kind).
Enjoy!
Click on the button below to listen now, or right click on the button to save the recording to your computer and listen to it at your convenience.
Introducing… Danny Iny
Danny Iny has been an entrepreneur for longer than his entire adult life. He quit school when he was fifteen to start his first business, and has been doing it ever since.
Along the way he ran the Montreal Marathon, got an MBA, andmarried the most wonderful woman in the world. He’s also worked with companies of all sizes, from the very huge (Nokia, Google) to small businesses and entrepreneurs who are just getting started.
These days, he is a prolific blogger and teacher in the Firepole Marketing training program, and enjoys working one-on-one with client businesses to improve their marketing and make more money.
He’s also excited to be the co-author – with Guy Kawasaki, Brian Clark, Mitch Joel, and a lot of other people you’d probably recognize – of a book called Engagement from Scratch! How super-community builders create a loyal audience, and how you can do the same!
He’s also written a second book, about effective communication in writing, he’s a university guest lecturer, and the CEO of a start-up company called Bowl of Goals.
In addition to all of the above, Danny is a super-friendly guy who makes a point of responding to emails and messages within 24 hours – so follow him on Twitter @DannyIny, or just send him an email and say hello!
