If you are a solopreneur or SME, you may find it difficult to attract your ideal clients who are willing to pay for the value you deliver. Many small business owners have great skills and deliver phenomenal value to their clients, but lack the ability to wrap a sound business around those skills. Frequently they find marketing a challenge as well. This combination often leads to finding the wrong clients, being offered work outside their sweet spot and constantly being offered less then they are charging or than they are worth.
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Watch the video below to see several instances that are comically over-played, but that will ring true with many solopreneurs or SMEs struggling to build a sustainable business.
If you recognize any of the situations in the video, click here to grab a copy of my free report on wrapping your skills with a business that will help you reach your goals.