In order to get full benefit from social media your content needs to meet a few criteria. While you can and should build individual relationships, getting your content shared means that the right kind of connections for you will interact and connect with you. Being found multiplies your reach and helps you build connections that can benefit your business.
This infographic relates well to my recent article: 3 Keys to Increasing Sales on Twitter and provides useful information on the type of content that you should be creating and sharing. If you follow the three steps from the previous article and use the tips in this article, you’ll have all that you need to integrate Twitter into your small business marketing. In addition, the content tips below are relevant across social media and should guide the information and posts you share.
Note that pictures and emotions are powerful connectors and will inspire people to interact and share far more than just text or text that is devoid of personality. I’m a big fan of the last two tips on the bottom, providing practical value and sharing stories. Don’t worry about giving away too much, the more you give the more you receive! Your audience will love the quality that you provide and you won’t lose customers by giving away too much.
Storytelling helps people see your content or service in use. It’s not very easy to picture ourselves living with a service that we just read about clinically. But, if you put the same information in a story or how-to article, your readers can start to see themselves implementing the solution, imagining life with the solution and so on.
The small business marketing ideas that are in this article and the link above will help you get Twitter, and social media in general, creating value for your business. Keep it simple and get the process working and then add elements as you get more comfortable, don’t try to boil the ocean initially!
Michael Nelson ”The Cogent Coach”