Your customers are interested in eliminating pain points or reaching their compelling desires and those are the two areas that inspire them to spend. For your marketing to work, you need to embrace emphasizing those messages throughout your communication and across the digital marketing triad of visitors, leads and sales.
Emphasize the benefits of your service when you mention it and adopt the view point of your customer. As you create traffic with social media, search engine traffic and ads, this focus will help you start building credibility and trust with your market. Provide value in your posts and keep giving. Make your customers start to wonder how good your paid stuff is given that you’re giving away so much great stuff free!
Continue giving and providing value that addresses pain points and compelling desires as you convert your traffic to leads. Begin to focus even more on directly solving problems and showing the depth of your expertise and understanding as your customers move through their customer decision journey.
Implementing these marketing ideas for small business in the first two stages prepares you to be in a great position to continue solving problems for your customers as they move toward purchasing your services and becoming a paying customer. Following up after purchases and throughout the experience and ownership of your service prepares customers to become repeat customers and advocates for your business.
Watch this short episode of The Cogent Coach Marketing Show for more in depth information.
Michael Nelson ”The Cogent Coach”