When considering digital marketing it’s easy to get too focused on the tools and techniques and forget that you’re dealing with individuals. All successful marketing involves getting to know you clients, their needs and their circumstances to effectively present them with messaging that helps them begin to see your offering as a solution to their problem or a path to their goal.
This video gets very quickly to the point, that saying things like thank you in a meaningful way are significant in creating the relationships that help a business grow revenue.
Don’t forget the basics of human interaction, even as we focus on trying to execute that interaction remotely and through a digital medium. If you keep this focus at the front of your mind, when you do have an interaction with a lead, they’ll feel as if they already know a bit about you and you’ll set yourself up to the be business they choose when they’re ready to buy.
Michael Nelson ”The Cogent Coach”