Before you launch into picking tools, choosing marketing platforms, hiring web developers and so on, take the time to craft a simple strategy and plan for your business. Make sure you give your strategy a quick sanity check with a back of the napkin business model and then build your marketing message and start executing the plan.
These steps and more are broken down into bite-sized chunks that are clear, simple and effective. Tap into your small business zen by being in the moment and delivering great value to your clients instead of fretting over past mistakes or stressing about everything you need to do in the future. Your strategy will help you do this and more and will save you time while helping you grow your revenue.
Below the video are links to articles on the different areas covered in the interview along with templates you can download (strategic planning process, back of the napkin business model calculator, marketing messages, etc.)
At the end of the video you’ll find out how to get a quick jump start on your strategy and digital marketing!
You can catch the interview on Jason Wiser’s event page along with a written summary by clicking here for Jason’s Webination Station. While you’re there, check out some of Jason’s fantastic upcoming guests!
“And +Michael Nelson – “a shelf full of folders from seminars sitting there magically doing nothing for your business.” – not verbatim, but anyone reading will get the gist of your quote.
How insightful. I bet that resonated with a few. It certainly did with me.
Like it says on the tin, Michael’s philosophy is a S.M.A.R.T. online business strategy, breaking everything down into doable bite-sized chunks, all streamlined to realise the long-term goal (or theme).
Can’t stress how ultimately, uniquely useful this half hour was.
Thanks again, guys. Top Job!” via Jason Darrell
“Just caught up with the replay. Some sound advice +Michael Nelson– keep it simple and put your customers first. Another great guest +Jason T. Wiser – looking forward to the next show.” via Mick Sharpe
“Wonderful program today! Have been doing VA work and this made me think about how to develop it as a business instead of a part time opportunity.” via Sue Crissman
“I like these plain answers that are easy to follow. Great questions, too.” via Joe Ray