Marketing often seems to be an arcane mix of magic and luck. Almost all small business owners that I’ve worked with, coached, or chatted with blame marketing for many of their challenges. While I’d argue that many issues are formed before marketing begins, there can be no doubt that marketing befuddles many!
I like this clever infographic by Pardot, which highlights the two sides of the marketing coin. Like many divisive topics, the truth lies somewhere in the middle.
Check out more from Pardot at Pardot.com.