Perception is Reality – Does Your Marketing Convince?

One of the key elements in converting leads into sales is creating the perception that your service delivers great value.  If that perception isn’t present in your customers’ minds, your sales won’t become reality!

Watch Frank Kern walk through an example of creating a perception that helps a product create a reality in the mind of its customers.  Interesting psychology behind the various elements.

Frank Kern on Small Business Marketing

Lead generation for small business marketing


Michael Nelson ”The Cogent Coach”

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