Growth hacking is going to be a liberating process for many small business owners. Over 80% of small business owners list marketing as one of their biggest problems. By adapting growth hacking for small business, marketing becomes predictable, costs become clear, it blends with the rest of the business seamlessly and will help you ensure you deliver products and services that delight your customers.
So, what exactly is growth hacking? It is a new process for acquiring and engaging customers by combining traditional marketing and analytical skills with product / service creation. It is a perfect fit for small businesses marketing on a budget and / or with a small team.
[Tweet “Growth hacking for small business – make stuff people want. via @cogentcoach”]
Key to growth hacking is selling things that people want. Having a solution for a specific problem and a great fit for a specific market is the first step. Integrating strategy, planning, product / service creation, and marketing helps you quickly get the point where you have a offering that is perfect for a specific marketplace.
The process includes testing, validation and test marketing so that when you market, you’ll produce predictable results. When is the last time that you created a marketing campaign and knew in advance the likely results, costs and timeline? Growth hacking will help you get to this great state.
More than just marketing, growth hacking is a way to orient your business on innovation and marketing. Innovation is critical as saving time, improving quality, and saving money are key for small businesses. Innovation also helps ensure that you continue to deliver fantastic results for your clients. Marketing keeps your business from becoming a hobby. Growth hacking is the glue that will hold innovation and marketing together.
If you’d like to know more, I’ve written a short report on how growth hacking brings areas of your business together. Click here to receive a free copy. I’m also building a course for small businesses that will enable you to implement growth hacking into your business quickly and on your own without any tools or expensive consultants. Click here if you’d like to be notified when the Growth Hacking Hero is released (and you’ll also get a copy of the free Growth Hacking for Small Business report.