Social media confuses businesses. What good is it? What should we use it for? How much should we budget? This lack of understanding is probably a driving factor behind the recent study showing that 85% of CEOs don’t trust their CMOs. In other words, the people in charge of businesses (owners or otherwise) distrust the marketing that they are doing.
The infographic below shows one area for a business to use social media marketing that solves another traditional business problem – what are our customers thinking? This is one more tangible activity that can be done with social media that a creative business can take advantage of and it’s inexpensive if not free!
Don’t be left behind and become less competitive because you can’t figure out social media, it’s just another part of the environment and it can be “solved” as any other. This information will help your small business marketing regardless of whether it’s traditional, inbound marketing, digital marketing, etc.
Learn how to improve your profits, create predictable growth and save money on your marketing while you’re at it! Click here and sign up for a free marketing review session with me and we’ll look at your marketing and create several ideas on how you can improve your results. I look forward to it – sign up quickly as the slots won’t last!
P.S. Learn more about how to use the Internet in your small business marketing, check out the free handbooks on the top right of the page. They will help you structure your online presence and take advantage of internet marketing the right way!