One out of every two internet users are on YouTube and over 1 billion mobile views occur daily. You can’t ignore the second largest search engine in your digital marketing, especially when it’s owned by the largest search engine.
You don’t need to make videos to be able to take advantage of the platform, you can curate with attribution and commentary on subjects your audience finds useful and informative. Your small business marketing needs to be making use of YouTube to reach it’s full potential. If you haven’t tried it yet, consider that YouTube reaches more US adults between 18-34 than any cable network!
I’m looking forward to seeing your videos – post a comment about how you’re using YouTube for your business.
Michael Nelson ”The Cogent Coach”