How many times have you heard that you need to follow your passions? As entrepreneurs we’re already following our passion to escape from the 40 year plan (work for somebody else’s dream for 40 years and then retire on dramatically less…) I’m talking about the “love what you do” passion that is preached by so many (myself included).
I love this explanation by Steve Jobs on why it’s important to follow your passions and make sure your business is in an area you’re passionate about. The long and the short of it: if you’re not passionate about what you’re doing, you’ll quit. Nobody wants to work themselves silly and dislike what they’re doing.
In less than a minute, Jobs highlights the singular most critical reason that passion is critical to success.
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