This infographic on how small businesses use and perceive content marketing reveals a few interesting points. Not surprising is the revelation that much of marketing is based upon gut feelings rather than data. Intuition is a powerful tool, but you need to feed it as much knowledge as possible before relying on it as a primary decision-making tool. Also interesting is the amount of effort and lack of collaboration that is prevalent across small businesses. Most are spending quite a bit of time in content preparation and are flying solo when it comes to creating and distributing that content.
BoostSuite gathered information from thousands of small business owners on content marketing and found some interesting facts, enjoy the infographic!
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By: Michael Nelson