Punctuation and spelling are quite important in social media posts as it turns out! While it seems obvious that they are important in blogs, punctuation in particular can influence the reactions that your posts receive in social media. Interestingly enough, some punctuation has the opposite effect on interaction on different platforms. Also, take note that if you’re using social media for small business marketing for B2B or B2C, then there are subtle differences too!
Timing too, is important for your posts and can determine whether or not you are shared or unseen. The information in this infographic by the team at Compendium is based on an average of a number of companies, so you’ll want to find out what works best for your tribe. There are a number of free tools about that you can use to help you figure out the best times to share your content and I would recommend that you analyze your followers so your content gets the visibility it deserves.