Is your marketing designed to help your differentiation and bake that remarkable distinction right into your offerings or are you seeking to spread your brand to as many as possible in order to win the numbers game and establish a powerful and measurable brand presence?
The best way to proceed is a balanced approach that works on differentiating your brand and offerings and internalizing the very process to ensure you hold on to the advantage. Then your amplify your brand as rapidly as possible to monetise to the greatest extent possible.
Seth Godin has presented an interesting approach to this Catch-22 and it is captured in the infographic below.
If you’d like to learn more about how to use the Internet in your small business marketing, check out the free handbooks on the right side of the page. They will help you structure your online presence and take advantage of internet marketing the right way!
Cheers!
Michael
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Michael Nelson
The Cogent Coach Blog – #8 Small Biz Marketing Resource on the Internet
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P.S. Learn more about how to use the Internet in your small business marketing, check out the free handbooks on the top right of the page. They will help you structure your online presence and take advantage of internet marketing the right way!
P.P.S. Spend an hour working on your marketing (free!) with the #8 ranked small business marketing resource on the internet, click here to sign up. I can only work with a handful of clients at a time, reserve your spot now!
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