Setting up your Facebook page isn’t difficult, but there are plenty of areas to remember in order to have a complete page that looks as good as you can make it and helps you with your online goals.
Check out this infographic for some simple secrets to having a great Facebook page!
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Cheers!
Michael
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Michael Nelson
The Cogent Coach Blog – #8 Small Biz Marketing Resource on the Internet
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{ 6 comments… read them below or add one }
Great insights Mike! I never looked into the apps before. When I checked it out, I couldn’t find the 3 offered in this article. Also, what is the 70/20/10 rule? I know the 80/20. Thanks for sharing ~ Niveen
Niveen Salem recently posted…How to Get Paid In Your MLM Business Instead of Paying Money
Twitter: cogentcoach
January 27, 2013 at 3:27 pm
Thanks Niveen – I use it as 70% original content, 20% shared content that is valuable to your readers and 10% content that is anything related to sales.
Hey Mike. Great info graphic. Really simple but spot on!
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January 29, 2013 at 6:25 am
Thanks Gordon, I’m a fan of the simple explanation!
Twitter: ZebWelborn
January 30, 2013 at 3:26 am
Michael, like the infographic. Is 2% talking about this the industry standard? I’m curious to hear where that number came from.
Twitter: cogentcoach
January 30, 2013 at 7:26 am
Zeb, great question! Admap analyzed the top 200 brands on FB and found an average engagement of under .5%, 10% of pages at 1% or greater and only 1 above 2%. It seems like a stretch goal in light of these numbers, but those are brands with millions of followers and small and mid-sized businesses can best those numbers and get great engagement going.
Hope that helps – it’s obviously one that can be moved a bit based on circumstance, but just having that in mind can help drive a FB strategy.
Michael