Local Online Marketing Matters

by Michael Nelson

Local online marketing matters – and the proof is in the numbers. The video and infographic highlight the increasing impact that local search has on local businesses and presents immediate action steps you can take to improve your local marketing on your own.

If you like the video and infographic, do me a favor and leave a comment and please share via the buttons at the top and bottom of the post. Thanks!

Below is an infographic that complements the video and presents a picture of local marketing that emphasizes its importance.

If you’ve enjoyed the video and infographic, please share and leave a comment! Have a great day.

Michael

11 comments

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I think finding the right SEO company or even a viable social media management company or independent contractor, to be a catch 22 scenario. Let me explain: Established SEO and social media managers charge high rates for their services, and for the business with a low budget, this is not viable. However, those service providers who do charge more affordable rates are often unproven and so you have to take a leap of faith with them.

Pablo

It is hard for me to take the plunge without seeing some examples of the kind of methods or techniques that are being offered by the service provider. Many SEO marketing experts will give you the run down on at least some of the techniques which they will teach their clients about. While others will offer a free e-book. I realize often these contain the free techniques, but at least it's something to build repore.

Michael Nelson

Pablo, its a challenge to pick out the right marketing firm, especially if you're looking for SEO. For me, I make sure that referrals are on my product/service pages and local pages to show past clients and their results. I also typically have at lease one free offer going on at any time, which provides value in itself and also gives a glimpse into more robust offerings. Here is the link to my free Facebook Timeline for Small Business: http://thecogentcoach.com/wordpress/facebook_in_small_business_marketing/ Here is a link to my business building system, which has a great many referrals embedded in it: http://thecogentcoach.com/Business-Building-System.html Michael

Michael Nelson

Dan, if you work at it you can do it without too much trouble at all. It just takes a plan and the motivation to execute it. The results will be there and you're right that you're type of site is ideal for this. Michael

Dan

Those are some impressive statistics in the video. If I can do the things necessary to establish my triangle of web sites, I sure hope I can have that rate of sales success. This is quite enlightening and it is actually motivating for me. It makes me want to jump into action and start setting up my local listings and promotions on the video and photo sharing sites. I'm selling clothing, these are ideal tertiary sites for me.

Christopher

Thanks for making this series, I'm digging the infographics as they make the subject so much easier to understand!

Michael Nelson

Christopher, you're welcome and I'm glad you're enjoying them. Michael

lartleven

I really like the infographic and the video - great stuff and I like how they work together. I listened and watched the video while refering back to the infographic for the overall picture. Great content on your blog!

Michael Nelson

Thanks, I'm a big fan of infographics too and have discovered a great tool to help me create them. Michael