Local Business Marketing Can Leave You Wondering Who Stole Your Customers
Could there be any more clutter in local business marketing? Think of the options available to you: local papers, Penny Saver paper, multiple mailing options, Value Paks, radio, local TV, billboards, signs, coupons, referral programs, calling campaigns, monkey-suit wearing teens spinning signs by the road, etc. The list is almost endless.
What is finite is our marketing funds. We don’t market for the sake of marketing, we want outcomes and results. If we spend money on marketing, typically we’d like prospects / customers as a result.
Are Your Local Business Marketing Results Justifying The Money You Spend On Them?
Once you spend money on your local business marketing campaign, often it feels as if it was thrown into an endlessly deep pit. You spend and then hear crickets. Did it work? Is it just taking time? Are new prospects a result of your marketing or a completely different reason?
Its hard to measure the results of local business marketing and directly track your spending to your increased revenue. If you can’t track your results, its hard to know where to spend for your next marketing campaign.
If you can’t track your results, local business marketing will always feel a bit like magic. Sometimes it will work, sometimes it won’t…
Fortunately, Local Business Marketing Can Be Incredibly Effective
As with almost all complex activities, it is most effective to master one step and them move to the next and so on. But, typically business owners are working on a dozen projects at once and as a result are overloaded and it makes it challenging to market effectively.
In our case, we look at the marketing options that have the potential to drive the most prospects to a business. Rather than market across a half a dozen areas, we focus on one at a time and do it well.
We’ve found that Google Places are not only effective at driving prospects to your business, but its becoming even more effective!
Our local business marketing campaigns on Google Places usually result in 10-15 calls a week from prospects (we measure a call only when it exceeds 90 seconds).
The path to this success is optimizing your Google Places listing, optimizing your website, integrating the two with a few other sites so they all reinforce each other, and monitoring the results.
The first step on this path is do clearly define what your key words are as they relate to your services or products. Next you create 10 pictures and movies that are optimized for your keywords and locations and then place them on your profile and site with the appropriate tags.
We then integrate all of the local business marketing efforts so that they lead to the location where your customers will find you and pick up the phone and call or come to your store / location.
Not only does our system produce an endless stream of customers week-over-week, we can measure the results and know exactly which techniques are producing prospects and build upon them.
If you haven’t already claimed your Google Places for business page, go and grab it now. To find it, go to maps.google.com and type in your business name and location and click on your business. If you are the owner, Google will walk you through the steps to claim your free page and verify that its yours. Then you can start optimizing!
If you don’t have the time / expertise / desire to learn how to effectively use Google Places in your local business marketing, contact us to learn how we can do all of the work while you enjoy the rewards! Our number is: (877) 242-4812.
Best wishes in your local business marketing efforts!
P.S. If your local business marketing efforts aren’t brining in 10-15 prospects a week, you’re doing something wrong!