Business Models – Build Your Model Then Your Plan

December 18, 2011

Strategic plans and business plans are frequently the first topic addressed with businesses, especially small businesses.  What’s your plan?  What template should I use?  What financial data should be included?  Etc. Etc. Etc.   While I strongly believe that strategic plans are crucial to small business success, its even more critical to have a business [...]

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Why Business Plans Fail

December 17, 2011

The lack of a business plan is frequently cited as the leading cause of small business failure.  I would suggest that a business plan could also be a contributing factor to failure.  Most business plans are detailed and present clear goals and a defined path to reach those goals.  Unfortunately, many business plans are written [...]

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Small Business Marketing Plan Basics and Key Analysis Components

December 17, 2011

Within a strategic plan, the marketing plan guides how you will market your offering or introduce a new service/product into your market niche.  This post will provide an overview of the typical components found in a Marketing Plan and then look at the marketing mix “Ps and Cs” used for basic marketing analysis. Understanding the [...]

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Four Steps To Increasing Visits To Your Web Site And Improving Results

December 17, 2011

The Internet is both promising and simultaneously vexing to a business owner.  On the one hand, it enables customers from all over the globe to find you and buy from you; on the other hand bringing those people to your site feels a bit like magic.  Here are four areas to consider as you plan [...]

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The DNA of an Entrepreneur Series: Business Climate and Optimism

December 15, 2011

Survey of 3,000 small business owners in the US, UK and Europe It’s been a few years since the depths of the 2008 recession, and economists, politicians and the people at the corner coffee shop are all looking for glimmers of hope around the corner. Is it harder to get a reservation at your favorite [...]

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A Fresh Approach To Marketing: Video Advertisement Campaigns

December 14, 2011

Marketing can be described as the bread earner of any business. A business cannot survive without a good marketing stragegy. Various media are being used by companies in order to make their products or service known to the target market. The oldest form of mass advertising was print and radio. But as the song goes, video killed the radio star. Advertisements that people can both see and hear are more effective and more appealing to the people.

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Planning A Holiday Event For Your Business? Four Ways to Prevent Marquee Hire Problems

December 14, 2011

Problems with marquee hire services are often experienced due to negligence. When this happens, inconvenience will definitely happen. But if you can anticipate the problem and work on it without delay, this should not be a serious challenge. Here are some guidelines which will help you handle the various marquee hire difficulties that may cross your path.

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Strengthen Your Article Marketing With These Great Ideas!

December 13, 2011

In order to make money by publishing articles online, people have to actually read your articles. Simply writing good or even excellent content is not enough. Marketing your article can be a difficult task. This article contains some steps that you can take, in order to increase the amount of interest in your articles.

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Marketing Ideas: New Candy Bar Packaging for Popular Classics

December 13, 2011

If you are like me, you adore candy – and in the event you adore candy, you most likely wonder why all of the candy producers available appear to become altering the styles and colors on their candy packaging supplies.

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Webinar: “5 Keys to Planning for Success in 2012″

December 7, 2011

Join me on December 14th at 7PM Eastern / 4PM Pacific for this FREE 60-Minute webinar on planning for success.  Click here to learn more. You’ll walk away from this webinar with a surprisingly powerful, yet simple planning foundation that anyone can learn and will dramatically increase your business results. This is the one of the [...]

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