Small Business Marketing Can Be Frustrating
Over 80% of customers for an average local business come from a 5 mile radius. But how do you reach them? How do you know if you’re competitors are reaching more prospects than you? How do you have your business found and also draw those prospects to your business? Is your small business marketing working?
These questions have been at the heart of the challenge of small business owners every since the world’s second business opened its doors
Seriously, it used to be more simple. Newspapers, billboards, radio, etc. had a captive audience in that they were the only options. The yellow pages (the fat yellow book that used to be relevant) was another option. But now, with the internet being so ubiquitous and mobile devices providing online access to people no matter where they are, small business marketing has become much more complicated.
Small Business Marketing in the Age of the Internet
With the internet giving us access to so much information, small business marketing has not only become more complicated, but its easier than ever to be lost in the “noise” of so much data that we are all exposed to.
Ironically, while it is now simple to market your company online, its almost impossible to be found unless you are current with search engine optimization, social media marketing, on page optimization, off page optimization, copywriting, backlinking, the latest search engine algorithm updates, etc. UGH! Not only do you need to be knowledgeable about these subjects, you need to have the time to do the work needed to make them work.
Small business marketing is frustrating…but it doesn’t have to be this way.
Its common to find small business owners struggling to find enough hours in the day/week/month to get everything done that they are working on. Most have a dozen or so projects in the works at any time, all crying out for attention. Add attempting to become a small business marketing online promotion whiz to the mix and brains will begin short circuit!
One of the keys of successful small business marketing and small business ownership in general is the ability to delegate and outsource. A typical entrepreneur launches a business with a few great skills and those skills allow a business to built around them. As the business grows or the owner tries to grow the business, more and more tasks and responsibilities come into the picture. Eventually, even the most capable of multi-taskers will become overwhelmed and their success will slow.
At this point, its critical to have a solid foundation in place that contains goals, mission, values, a proven business model, a marketing plan, etc. At the point of overwhelm, this foundation allows for selective outsourcing of areas which are too complicated, uninteresting, time-consuming, etc. to be outsourced in a way that helps the company grow and the owner enjoy being an entrepreneur.
Small business marketing is perfect for outsourcing…
Small business marketing is as much science as art and producing results takes a great feel and a measured and process driven approach. While some entrepreneurs have these skills, most find them challenging. In particular, many business owners whose primary customer base is local find online marketing to be more magic than science!
More and more customers are finding local businesses through internet search. Approximately 20% of internet searches are looking for local businesses. Mobile searches (on internet capable devices like smart phones, tablets, etc.) are even more locally oriented with almost 40% of all mobile searches involving searching for local businesses.
Those people have their hand on their check books, credit cards, cash, etc. and are considering purchasing.
Can you afford to have them find your competitors time after time?
Even if you’re not interested in growing your business and enjoy it the size it currently is, can you afford to see business start to slip away and have your business shrink because your competition has better small business marketing?
Its hard to know how your local small business marketing is faring, especially in light of your competition. I have a free software tool that will help you answer the question. On the right had of this page, you’ll see a blue box where you can enter your business phone number. The tool uses your number to look at your business, local competition, potential customers reached, etc. and provides you with a quick report you can view immediately.
I’ve also added a follow on step where you can enter your information on the report page for a great 15 minute video on steps you can take to improve your marketing. Enjoy!
If you’d like to learn more about how we can help your small business marketing efforts, please call us at 877-242-4812 to learn which of our three packages would fit best with your goals.
Your “Vice President Of Online Marketing” and Small Business Marketing Guru
Cogent Consulting Group
P.S. If you’re not reading this article on my blog page and would like to know how your small business marketing ranks, here is the link: http://thecogentcoach.com/wordpress.